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Tuesday, March 9, 2010

Friendly Chevrolet Salutes Great Chevy Commercials

While flipping through channels this weekend, I couldn't help but notice how many ads are presented by auto manufacturers. It would seem every commercial break had one celebrating this new model or some fancy award. This got me thinking, does anyone remember these these commercials years later? Do these messages really stick with anyone? My pondering led me to go search out some of the most memorable Chevrolet commercials that stuck with me. I'd like to take a minute to share them with you.

"Like a Rock" Chevy Trucks 1990's

This spot focuses on the toughness, durability, and reliability of Chevy Trucks. The theme song, Bob Segers' "Like a Rock" has become the motto for what today's Chevy Truck stands for.



"Chevy Lyrics" Superbowl 2007

Speaking of great songs, many great musicians have featured Chevrolet in their music throughout the years. The Chevy Superbowl ad from 2007 showcased people singing many of these great lyrics to their beloved Chevrolet's.



"Swapping Rides" 2006

Chevy can also lay claim that people of all walks of life love our Brand. A recent Impala ad featured Rapper T.I. car swapping for the day with NASCAR driver Dale Earnhardt Jr.



"Man I Feel Like a Woman"

Throughout the years, the Chevy Brand has also highlighted the humorous side of life. My favorite instance is this spot showcasing the interior space of the Chevy Colorado.



"Original Camaro Commercial"

Recently, there has been much hype over the 2010 Chevy Camaro release, and deservedly so. However, I enjoyed taking a look back at this spot from the early 1960's highlighting the original release of Chevy's Ponycar.



I hope you enjoyed this look back at great Chevy commercials, and like me, eagerly await the next great spot that will define this brand.

Brett Jacobsen - Director of Marketing at Friendly Chevrolet

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